Bonus Holistic Business Development Module
Our Health Coach Training includes a bonus Business Development Module.
Though we focus on the Psychology of Eating here at IPE, we also want to provide our students with a foundation in business practice and management. That’s why we’ve added as a special value for our students a bonus Business Development module that’s suitable for those who are just starting out their practice as a Mind Body Eating Coach™, and for those who want to implement new strategies for increased success.
Some key features of the Business Development Module:
- The ABC’s of starting your own business
- Strategies for marketing and social media
- Relevant and practical information
- Optional & self paced – study in your own time
- Downloadable mp3 files and handouts to keep for life
- A great added value your Mind Body Eating Coach Certification at NO additional cost
Here is some of what’s included in the Business Development Module:
Getting Started
- Overview of Starting a Business
- Generating Your Brand “DNA”
- The Hidden Metaphysics of Business
- Your Relationship with Money
- Core Values of a Helping Professional
- Managing Inner Obstacles
- The Coaching Model
- Legal Do’s and Don’ts for Coaches
Building Your Brand and Business
- Identifying Your Ideal Client
- Defining Your Niche
- Identifying Your Target Market
- Your Unique Perfect-Client Avatar
- Understanding Your Customer Pain Point
- How to Build “Know, Like and Trust” Factors
- Creating a Community
Defining Your Business Model
- What are Your Services and Programs
- Getting Clear About How You Work
- Defining Your Rates
- Offering Support in Between Sessions
- Creating Packages
- Working with a Sliding Scale
- High End Offerings
Your Client Flow
- Phone vs. Live Sessions
- Scheduling Clients
- Communicating and Interacting with Clients
- How to Create a Safe Space
- Intake Forms
- Client Contracts and Agreements
- Cancellation Policy
Setting Up Your Business
- Naming Your Business
- Understanding Professional Insurance
- Filing Systems
- The Importance of Business Banking
- Financial Record-Keeping
- Taking Payment
- Invoicing Clients
- Contact Management Systems
- Creating Your Support Team
- Backing Up Your Content
Marketing
- Highlighting What Makes You Different
- Elevator Speech
- Communicating About What You Do
- Networking
- How to Attract Clients
- Where to Market Yourself
- Copy for Website
- How to Build your List
- Using Social Proof
- Getting Testimonials
Building Your Website
- Website Options
- Buying a Domain Name
- Web Hosting Options
- Website Theme
- Website Outline
- Social Media Integration with Websites
Creating an Opt-in
- The Purpose of an Opt-in
- Designing an Opt-in
- Important Opt-in Pointers
Social Media Strategies for Success
- The Best Social Media for Your Business
- Understanding Facebook
- Understanding Twitter
- The Importance of LinkedIn
- Understanding Pinterest
- Using Hootsuite to Manage Social Media
- How to Create a YouTube Channel
- How to Create a Meetup Group
- How to Use Meetup to Build Community
- Basic, Moderate and Advanced Social Media Set Up
Blogging
- Blogging Basics
- Important Pointers for Blogging
- Building Trust
Newsletter
- Creating the Right Newsletter
- How to Write a Great Subject Line
- Understanding Your Audience
The Flow of Information
- Understanding Copyright Law
- Internet Copyright Etiquette
Done for You Website Copy
- What is Mind Body Eating Coaching
- How is My Approach Different
- What is Mind Body Nutrition
- What is Dynamic Eating Psychology
If you’d like to connect with an enrollment advisor who can answer your questions first, please email us at info@psychologyofeating.com.
Click the links below to learn more about our training:
- More than a Nutrition Coach Training
- Is This Training for Me?
- Your Career
- How the Training Works
- Our Mind Body Eating Curriculum
- Bonus Nutrition Module
- Bonus Business Development Module
- Schedule
- Tuition and What the Training Includes
- FAQ
