Insight into Appetite – Video with Emily Rosen

If you’re alive on planet Earth, then you likely have an appetite. The problem is, many of us have a challenging relationship with food. And those challenges often lead us into confusion around our appetite. So if you’re the kind of person who finds yourself fighting appetite, wishing it would go away, or simply not quite getting how to manage it in a good way, this is the video for you. Emily Rosen, Chief Operating officer for the Institute for the Psychology of Eating delivers simple and clear guidance around a deeper understanding of appetite that will leave you feeling uplifted and informed.

Expect a nice combination of eating psychology and mind body science:

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In the comments below, please let us know: What is one of the ways you can welcome your appetite? We love hearing your thoughts!

Here is a transcript of this week’s video:

Hi, I’m Emily Rosen, Chief Operating Officer for the Institute for the Psychology of Eating.

Today’s Topic: Insight into Appetite

Appetite is an absolutely fascinating topic. I love it. In fact, a lot of people forget to love their appetite. These days, it seems like for far too many people, appetite is something we tend to fight. We don’t give it a lot of love. And for that reason, it’s a little harder for appetite to love us back.

I’m going to share with you some insights into appetite.

My objective is for you to come away more empowered and informed about this natural and necessary function of human physiology. With some simple mind body nutrition distinctions and a deeper understanding, you can learn to master this aspect of eating and nourishment in a way that’s much easier than you might think.

So let’s get down to business:

If you’re the kind of person that spends even one moment in opposition to your appetite, fighting it, cursing it, trying to control it, being mad at it, or believing that in any way shape or form that appetite is your problem – then we need to do an intellectual intervention with you immediately. You’re going down a dead-end road.

In fact, your strategy of fighting appetite when it comes to overeating, binge eating, weight issues, and any unwanted eating challenge has almost assuredly been ineffective. Fighting or controlling appetite can last us for a very short period of time. But after that, the natural need of the body takes over. You can only hold your breath for so long. Just because you can hold your breath for three or four or five minutes, means nothing. Eventually, the body’s desire for oxygen supersedes any other strategy we might try.

So here’s what I’d like you to get at the deepest level of your understanding and your being:

  • Appetite is natural
  • Appetite is your friend
  • Appetite is not something to fight

Here’s some interesting mind body science facts about appetite:

The moment you fight your appetite, the moment you think it’s the enemy, the moment you try to artificially control it by limiting the amount of food or nutrition that your body truly needs – we go into a physiologic stress response.

Brain and body literally enter into survival mode. The brain registers a lacking nutrition. It thinks it’s starving. The brain’s imperative is to keep us alive. And therefore our appetite screams louder. That’s because appetite is designed to remind us that we need to eat. If this basic physiologic alarm clock didn’t exist inside us, we could easily forget to eat and starve. That’s why the intelligence of the universe has compassionately given us a lovely taste and desire for food.

The beauty of this is, there is a natural flow to appetite.

It has its own ebbs and tides, just as any natural phenomenon has in the known universe.

Now, when we try to artificially control appetite and suppress it in the interests of losing weight or maintaining it, the stress response that’s activated has a number of interesting effects on the body.

First, appetite will start to scream loudly. From there, it’s easy for us to go into even more anxiety and stress because we can start to believe that we are willpower weaklings because here we are trying to control our appetite, and it’s getting even worse.

Can you see the absolute insanity of this set-up? It’s no different than saying I’m going to artificially control my thirst mechanism, and whenever you’re thirsty you try to suppress it, but the body screams louder for more water – and then you decide that you’re a willpower weakling because you can’t control your need for water. That’s how silly we look and sound when we try to control appetite.

Next, the stress response created when the body is hungry and we are trying to override that hunger will produce more insulin and cortisol – both of these hormones, when secreted in excess, day in and day out, will signal most human bodies to store weight, store fat, and not build muscle. This is the exact opposite of what we are trying to get by suppressing our appetite.

How’s that for a fascinating metabolic surprise?

In addition, while our stress response is screaming at us to eat more food because the body is starving from our artificial appetite control – that same stress will cause us to lose finer distinctions around our appetite. In other words, the body is simply screaming, “Hungry – give me food at all costs!!!”

In such moments, brain and being will NOT be wise enough to say to us, “Hey, you should be slowing down, you should be relaxing, you’ve artificially limited your food supply, what you need is a nice healthy salad and some good healthy protein and some good healthy fat.”

In those stress and survival moments, the brain is screaming at us to eat ANYTHING. And what often results is we’ll be physiologically driven to eat whatever we can get right now, no matter what it is. A starving body will demand anything, even the worst-quality junk food. It doesn’t care at that point. It just wants food. So from a psychophysiologic perspective, the brain loses its ability in stress induced hunger to distinguish the fine nuances of what would be the best food for our body. And so it’s likely that we can reach for the exact foods – usually junk foods or sugar – that would have us eating more than we need, perhaps make us feel ill, and likely make us feel guilty.

The remedy:

Make appetite your friend.
Stop fighting.
Stop working against yourself.
Welcome your natural need for food back to the table.
Get with the program of life, and life will nourish you in a good way.

It’s time to trust.

I hope this was helpful.

To learn more about us please go to

The Institute for the Psychology of Eating offers the most innovative and inspiring professional trainings, public programs, conferences, online events and lots more in the exciting fields of Dynamic Eating Psychology and Mind Body Nutrition! In our premier professional offering – the Eating Psychology Coach Certification Training – you can grow a new career and help your clients in a powerful way with food, body and health. You’ll learn cutting-edge skills and have the confidence to work with the most compelling eating challenges of our times: weight, body image, overeating, binge eating, digestion, fatigue, immunity, mood, and much more. If you’re focused on your own eating and health, the Institute offers a great selection of one-of-a-kind opportunities to take a big leap forward in your relationship with food. We’re proud to be international leaders in online and live educational events designed to create the breakthroughs you want most. Our public programs are powerful, results-oriented, and embrace all of who we are as eaters – body, mind, heart, and soul.

Please email us at if you have specific questions and we will be sure to get back to you.

Again, that is

This is Emily Rosen, Chief Operating Officer for the Institute for the Psychology of Eating.
Thanks so much for your time and interest.

In the comments below please let us know What is one of the ways you can welcome your appetite? Emily Rosen personally reads every comment and does her best to respond. We love hearing your thoughts!


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  • PC

    Hunger is natural. Appetite is learned and often destruptive

    • Hi there,

      Thanks for sharing your thoughts. You’re right that appetite can be destructive until we get back to a place where we realize that appetite is natural, is your friend and is not something to fight.


  • Vittoria

    Love this. Perfect message.

    • Hi Vittoria,

      Glad you enjoyed the video! Thanks for your comment.


  • Debbie

    Thank you for this! This is a reminder that our bodies are designed wonderfully if we just take the time to listen carefully.

    • Hi Debbie,

      Listening is so important. I’m glad you enjoyed the video.

      Thank you for reaching out!


  • I am easing into this new mind shift…..Anyone dealing with the up, downs, in and out of dieting, weight issues and body images should hear this… Thank you..


    • Hi Leslie,

      Thanks for reaching out to share your thoughts!


  • Tina mangalonzo

    Hi Emily,

    Amazing!!! Love you so much for the wonderful words of wisdom. I suffered from eating disorders for 7 years. One day I just realises that my body actually needs fod to function properly. Because it was designed that way. Why was I fighting it? So I started studying physiology and understanding the connections. I thought, how stupid. My car needs gasoline and oil and antifreeze etc. to work properly and I always take care of my car. Why was I not taking care of my body? It sounds so simple, but with all of the pressures in the world to be thin and look beautiful, we end up hurting ourselves more than beautifying ourselves. I love how you put all of my own thoughts into easy to understand language. Im slowly learning to put my thoughts into words and getting better everyday. I’ve always been a quiet and shy person. Maybe someday I can be involved with your school and learn how to eucate others. Especially the younger generation of women who seem to tear their bodes down rather than really love them and build them up.
    I enjoy watching and listening to all of your videos and am constantly putting them in my 15 year old daughters face. Ha. Love you guys and feel a special connection with you. God bless and keep up your good works. As Im sure you are helping so many misinformed and anxious people.
    Tina mangalonzo

    • Hi Tina,

      Thank you for reaching out and sharing your story. It sounds like you are on a great path now, and are passing along valuable information to your daughter. I’m so glad you are connecting with our work here.

      We look forward to having you in our program when you are ready.


  • Tina mangalonzo

    I just re read my email. I do know how to spell, Emily. Ha. Using this ipad and didnt look at what I wrote before sending it to you. Thanks again, tina

  • Laura Khait

    Great video, Emily! And a joy to listen to. I really loved the analogy of suppressing your thirst, or holding your breath under water- all physiological drives after all. Our appetite is our friend and our body is our ally. I try to practice this way of thinking in my own life, too. Thank you for the reminder.

    • Hi Laura,

      I’m so glad you took the time to reach out and let me know that you connected with the video. Thank you!


  • Tela

    This is a great video. You’re helping people tune into their own innate knowledge.

    • Hi Tela,

      I’m glad you enjoyed it. Stay tuned for more.


  • Thanks for this video!!! I am so grateful to have found the Institute for the Psychology of Eating! You guys are amazing and bringing much needed insight and wisdom to many people who are really struggling! Thank you, thank you, thank you!!!!!! <3

    • Hi Elizabeth,

      I’m glad you found us too, and I’m so glad you are connecting with our work here.

      Thank you for letting us know!


  • Marc

    I have found that supplements I chose as wisely as possible really help. Going organic all I can, ditching things that likely have GMO items in them, eliminating sugar very much, exercise, no fluoride (from water nor toothpaste, etc.) breathing correctly, exercise, exercise, Also using the brain…reading, study, courses, working puzzles, have all benefitted me in so many ways. Bit over 70.5, no prescriptions in near 40 years. None of the maladies I see others far younger having. I admit to some things I do that maybe not great, but ah… just brew and organic cigarettes a bit. Take charge of your health and be surprised by the body’s ability to heal itself if you provide it with the right supplies. M

    • Hi Marc,

      Thanks for taking the time to reach out and share your own personal insight!


  • Soph

    My problem is i have no appetite but yet i am very overweight.

    i understand that if i dont eat my body goes into starvation mode and begins to hold onto anything that enters my mouth…i get that. But i just cant stomach eating 6 small meals a day let alone 3…i eat oats in morning and can go all day with nothing even to bed time….in fact until next morning.

    i also hate cooking but i do it for the kids…..i love baking and dont really eat it but i love doinf it. Cooking food for lunch or dinner on the other hand i just get anxious and dread doing it. Do you thing theres something going on??

    • Hi Soph,

      Thank you for taking the time to reach out with your thoughts and questions. There could be a range of different reasons you would not have an appetite. Unfortunately, I can’t give any recommendations without doing a full intake which is out of my scope at the moment. I would suggest you look through our graduate directory and choose someone you feel comfortable with who can help you navigate this. You can find the directory here:

      I hope this helps, and good luck!


  • Melissa Tomback

    Emily —

    I believe I connected to you through your father, Marty Rosen — Wellesley Chiropractic — We were patients of his for 16 years before moving to Portland, ME — your video is intriguing. While I have never battled eating issues, Ross, my husband, just had his AIC taken and it was a tad high. So, he is pre-diabetic and he has had 2 bouts of gout. Can you point me to any information you have (videos or reading) that might be useful. Thanks, Melissa Tomback

    • Hi Melissa,
      Thank you for reaching out! I am so glad you know my father, Marty Rosen and that you found my video intriguing. To answer your question a great book to read is Dr Mark Hyman’s Blood Sugar Solution – this will help get you going with all kinds of excellent recommendations. Highly recommended. There are also a number of natural remedies for gout – a good article to read is by Dr Michael Murray –

      Good luck!


About The Author
Emily Rosen

Emily Rosen is the Director of the Institute for the Psychology of Eating, where she oversees business development strategies, student affairs, marketing and public relations in addition to her role as Senior Teacher. With an extensive and varied background in nutritional science, counseling, natural foods, the culinary arts, conscious sex education, mind body practices, business management and marketing, Emily brings a unique skill-set to her role at the Institute. She has also been a long-term director and administrator for Weight Loss Camps and Programs serving teens and adults and has held the position of Executive Chef at various retreat centers. Her passion for health and transformation has provided her the opportunity to teach, counsel, manage, and be at the forefront of the new wave of professionals who are changing the way we understand the science and psychology of eating and sexuality. Emily is also co -founder of the Institute for Conscious Sexuality and Relationship.