Email Templates for Launching MBECC

Email #1

Email #2

Email #3

Email #4

Email #5

Email #6

Fall 2018 Possible Email Schedule:

Aug 4th – Email #1

Aug 11th – Email #2

Aug 18th – Email #3

Aug 24th – Email #4

Aug 31st – Email #5

Sep 5th – Email #6

Optional: Send a another final reminder closer to the application date

Reminder: September 7th is the last day to apply, so you’ll want your email schedule to accommodate that.

Email #1

Subject: Interested in coaching others? Now is the time! (You can always change this)

Dear [First Name],

(Your Name) here!

I wanted to reach out and tell you about my mentor Marc David.

He’s the founder of the Institute for the Psychology of Eating where I received my certification, and he has a pretty inspiring story.

For over 3 decades, Marc has been very passionate about advancing the fields of eating psychology and nutrition. His devotion was born out of necessity. He was very ill as a child, deeply asthmatic, and a terribly picky eater. He was at war with his body, and needed to find answers.

What he discovered is that most of the solutions, especially those found in bestselling books and popular media, are focused on short-term fixes. They don’t – and can’t – provide lasting answers. They don’t have the missing link: an Eating Psychology for everyone.

So after 30+ years of clinical practice and thousands of client hours, he founded the Institute so he could bring his work to more people. He started a fast-growing movement in health and nutrition that’s having a profound impact around the world. The Institute has now trained thousands of students from all walks of life.

Now for some great news.

As a graduate of the Training, I actually get quite a few emails and people reaching out wanting to know more details about the Training in order to figure out if it’s the best decision for them. Unfortunately, my schedule is usually pretty booked and I don’t always have time to get on the phone for these calls.

Since Marc David and Emily Rosen, the Director and CEO of the Institute, have just let me know that they’re opening up enrollment early, I decided to open up a few spots to get on the phone and share my honest experience as a Mind Body Eating Coach in order to help you decide if that’s the right career move for you.

I admit to being a big fan of the Training. It changed my life, my relationship with food, and allowed me to start a business where I set my own scheduled and even get to work from home if I choose!

I’m committed to paying it forward by helping others, including helping you decide if you, too, want to do this kind of breakthrough work as a Mind Body Eating Coach.

I ONLY HAVE XXXX SPOTS AVAILABLE FOR THESE FREE CALLS. (***You can be honest, you only have so much time in your schedule, offering a limited number of calls helps!)

And, if you simply want to learn more about the Training now and hear from Marc and Emily in their free online workshop, you can sign up for their next free introductory class here: (affiliate link to webinar)

To sign up for a phone call, simply hit reply and we can set up a time and date to talk. (***You can also edit this text to send someone to your online calendar if you have one.)

I look forward to hearing from you.


(Your Name)

Email #2

Subject: She fell into a diet trap, and recovered

Hi (name)!

(Your name) here!

In the last email, l told you more about my friend and mentor’s story with food, which led him to found the Institute for the Psychology of Eating. Now, I think it’s really important to also share more about Emily Rosen, the Director and CEO.

Emily has personally inspired me by how honestly she has shared her own journey with food. I hope that this story may also inspires you.

For years, Emily worked as a nutritional counselor with children and families, and despite everything she knew about “healthy eating,” she noticed that nutrition information alone was never quite enough for so many of her clients who were facing challenges like emotional eating, overeating, weight loss resistance, and more.

She started to see early on that there was so much more at play with our food and body concerns and that what was being presented as a nutritional issue rarely had anything to do with food at all. There was always something else going on with clients that was driving the unwanted behaviors or health challenges.

So she set out to learn more.

That’s what brought her to the Institute for the Psychology of Eating. She healed her own relationship with food in a way she never imagined possible.

Like Emily and so many others, I have also had my own challenges with eating.

Emily’s struggle with food began at 15. It started off somewhat innocently, as a simple “diet,” but quickly became a prison of highly restrictive and dogmatic relationship with food.

It was when she experienced great loss, the loss of a friend, that things really spun out of control.

She began binging daily.

A dissatisfaction with her physical appearance morphed into a hatred of her body, and by extension, of herself.

In what seemed like a blink of an eye, she found myself descending into an extremely abusive relationship with food.

Food became about unrelenting numbers.

She weighed myself dozens of times a day.

She meticulously counted fat grams and calories.

She starved herself.

Like so many others, she was struggling in tortured silence – with just about every eating challenge you could imagine: Overeating, binge eating, food obsession, endless dieting, extreme calorie restriction. She gained and lost hundreds of pounds over and over again. She felt so, so alone.

Emily’s story is one so many others can relate to. We all have a unique relationship with food. Unfortunately, the old advice to simply restrict, diet, and exercise can actually cause more harm than good.

There are untold millions of us who find ourselves challenged – and imprisoned by – our relationship with food. And those numbers are steadily growing.

Did you know:

  • In a study of 3-6 year-old girls, almost 50% said they were worried about being fat, and 30% already wanted to change something specific about their body.
  • In one poll, 97% of women said they have at least one “I hate my body moment” each day.
  • And on average, over 90% of women polled clearly expressed that they are dissatisfied with their body. That’s almost ALL of us.

And it’s out of control.

But it doesn’t have to be this way.

That’s why I chose to pursue my health coach certification at the Institute for the Psychology of Eating. They realized a long time ago that the best way to help as many people as possible who are struggling in this way is to train practitioners in this unique body of work. Graduates, like myself, can then support the vast number of people who are hungry for an honest, sustainable and results driven approach.

I genuinely believe that the more of us there are doing this work, the more we can change the dieting industry as a whole. That’s why we NEED more coaches. If you feel called to help others, I would love for you to join our growing movement. Together, we can change the world in a profound way.

I still have some slots available in my schedule to get on the phone to answer any questions you have about the Training. You can sign up for a call time here:

Or, if you know you’re ready to apply, you can simply go here: (affiliate link to application)  

I look forward to welcoming you to the most advanced health coaching program on the planet.

Warm Regards,

(Your name)


Email #3

Subject: How this Training changed my life…

Dear (First Name),

(Your name) here!

One of the best ways we connect and learn from each other is through the sharing of story. Over the past few emails I’ve shared with you the food stories of my mentors, Marc David and Emily Rosen. Now, I’d like to share a bit more of my own story and what led me to this point.

(Share your story in 1 or 2 paragraphs, ending with what led you to signing up for the Mind Body Eating Coach Certification Training)

The Coach Certification Training was worth every penny. It is at the cutting edge of nutrition, psychology, science, and soul.

They offer an advanced curriculum that you can use to build a great business that makes a real difference in the lives of others. We’re all about changing lives for the better.

In my view, you won’t find a more complete coaching program available at any price!

The Training will help you get in touch with YOUR unique gifts while showing you how to succeed in your practice.

So if you’re ready for a whole new level of professional satisfaction, the first step is to apply. You can fill out the online application here (insert link) and you’ll hear back from Marc and Emily in just 3-4 days about your acceptance.

And, if you’d like to ask a graduate questions, you can sign up for a call with me here: (insert your call link)

I look forward to hearing from you!

Warm Regards,

(Your name)

P.S. It’s HIGHLY recommended to enroll early so you can can get a head start on the Training with the reading list and welcome materials.

(Affiliate link to application)

Email #4

Subject: If You Do What You Love, Will the Money Follow?

Subj Alt:  How to get paid to do what you love…

Hey (name)!

Have you heard the phrase, “Do What You Love, and the Money Will Follow?”

I never believed this could be a reality for me and my career.

Like so many others, I was convinced that work life and real life are separate. I didn’t see a lot of adults loving what they do for a living.

Now we live in a time when, from the comfort of your home, you can get a reputable education and launch a new career in less than a year that truly helps others in a meaningful way.

We all want to be happy in our chosen career – after all, you’ll spend more than half your waking life working.

So why not do what you love?

Mind Body Eating Coaching is a field that allows you to do what inspires you most and make a great living at the same time. It’s ideal for people who want to work from anywhere they choose – and on their own terms.

The fact that you’re reading this means that you care about others and want to bring your gifts to the world.

These days, more and more people understand the importance of good health for a long and happy life – and they’re willing to pay professional coaches who can help them make changes for the better.

When you combine the results-driven skills taught by the Institute for the Psychology of Eating with your passion for nutrition and health, you’ll be perfectly positioned to build a lucrative career helping others when it comes to the most common and compelling health challenges of our times:

Weight concerns, body image, overeating, binge eating, emotional eating, endless dieting, digestion, mood, immunity, fatigue and much more.

So if you’re looking to make a real difference doing work you love, this is a great opportunity.

Now that you’ve had a chance to hear more of my story and the stories of my mentors, I hope you’ve been able to give Mind Body Eating Coach Certification Training some serious thought. With enrollment open and only so many spots available, it’s time to take action and apply!

Simply click here to apply now: (Affiliate Application Link)

This is one of the few fields where you can transform yourself and others AND be financially rewarded at the same time.

I’m confident that if you love to help others and you care about health and wellness, you won’t regret it.



Email #5

Subject: The Real Secret to Success as a Health Coach

Hi (name),

(Your name) here!

I’ve gotten a lot of questions about the Mind Body Eating Coach Certification Training. One common question is this: “Is a certification enough to start a career as a coach?”

One of the reasons the Certified Mind Body Eating Coaches are so inspired by the education they’ve received is that they’re given so many keys to open the door to practitioner success. The Training really is that comprehensive!

Truly, at the end of the day, the most important key for success that you receive in this Training is this:


More specifically, you’ll learn a fabulous collection of protocols that produces results and empowers you to work with clients knowing that what you have to offer really works.

Allow me to explain:

In the Mind Body Eating Coach Certification Training, a protocol is a set of procedures that’s designed to help you move your client through an eating or health challenge. It’s a series of practices and strategies, a step-by-step approach that catalyzes change and transformation.

And this is where the rubber meets the road in working with clients.

To be a successful practitioner, we need a nice big bag of elegant strategies that give us the greatest probability for lasting results.

A protocol might include: a set of specific dietary recommendations, foods to avoid, foods to include, macronutrient balance, lifestyle changes, mind-body nutrition practices, stress regulating techniques, introspective exercises, personal growth strategies, and more.

As a student in the Training, you’ll learn the time-tested, proven coaching strategies that will enable you to work with the most common and compelling eating challenges and nutrition related health concerns of our times.

You’ll get protocols for weight, overeating, binge eating, body image challenges, emotional eating, endless dieting, digestive issues, low-energy, mood, immunity and more.

And I’m talking about cutting edge protocols that work.

Here are what some of my colleagues and other graduates have had to say:

This Training is really a movement, and I would be doing myself and the planet a disservice by not sharing what I’ve learned. I am excited about life again! Professionally, I am having breakthroughs with clients, specifically around binging and chronic dieting, that are blowing me away. ~ Erica Ingier, Mind Body Eating Coach

The Training has given me a language, a direction, and the tools to transcend working at the symptom level of my patients. It has given me the opportunity and courage to communicate on a level of intimacy that is so much more transformational. ~ Colleen Keene, Doctor of Chinese Medicine

I am much more confident as a therapist/coach and I love my new “toolbox” of knowledge. My clients are loving the approach and are responding in some truly profound and amazing ways.

~ Connie Davis, Mind Body Eating Coach

The Training has forever changed my life in the most beautiful way. It has empowered me to step into the strength and truth of who I am as a coach, healer, and counselor, allowing me to shine my light more brightly, and has given me the confidence in helping others to shine theirs.

~ Jessica Hughes, Counselor

I can’t tell you how happy I am to have gone through Training. That’s why I’m a proud ambassador!

If you know you’re interested in the Training, your next step is to apply. Simply go here: (Affiliate Application Link)

And if you’d like to sign up for a consult to get all your questions answered, there’s still time. Go here to select a time and date that works for you: (link to your calendar)

I look forward to meeting you in the Training!

My warmest regards,

(your name)

P.S. Enrollment closes soon and there are not unlimited spots in the Training. Marc likes to keep the class sizes small enough so that everyone can have the attention and interaction they desire for even more success. So if you’re thinking of applying, I encourage you to do it now!

Email #6

Subject: Last Chance!

Hey (name)!

(Your name) here!

This is a final heads up that the application deadline for the Mind Body Eating Coach Certification Training is ending soon, February 2nd.

I truly hope you jump in and join everyone in this Training.

Supporting people through their journey with food and body so lights me up. It’s amazingly rewarding work that makes you feel good about who you are and what you do.

I’ve met so many “nutrition refugees” – people who go from diet to diet, who listen to all the experts, try the latest strategies – and they still feel stuck and confused.

With each disappointment, they feel more and more desperate for an approach that works.

There are so many people who need real help, good information, great coaching, and a professional who truly cares.

This is YOUR opportunity to make a real difference.

(Your Affiliate Application Link)

If you have any questions, simply reach out by hitting reply to this email!

I look forward to taking the next step with you!

Warm Regards,

(your name)

Note: You can also send a second reminder, which we will often do. People most often take action on the reminder emails!