Do you want way more pleasure with food?

So many people love food, love the pleasure of food, and in an ideal galaxy, would love to have a lot more pleasurable foods coming through the pipeline. This makes perfect sense, as we are literally and physiologically built for pleasure. All organisms on the planet, be they lion, lizard, amoeba, or human are all programmed at the most primitive level of the nervous system to seek pleasure and avoid pain. Pleasure is an actual requirement in the nutritive process. Our brain and digestive system are constantly scanning every eating experience to see if we have reached the requisite level of pleasure. Once we hit this sweet spot, so to speak, the brain sends out a simple signal – “Full, satisfied, pleasured and thus it’s time to stop eating. Mission accomplished.”

This system works efficiently and beautifully. But there’s one common glitch: Many of us overeat. We seek more pleasure with food, and we go past the point of our healthiest amount of food. And we think we have a willpower problem with food. Too many eaters are caught in a battle between their desire for pleasure and the natural need to keep things under control. So, if you’d like to eliminate this unnecessary and seemingly impossible-to-win war, if you’d like to get the maximum amount of pleasure from food without eating to excess, here’s the simple solution:


It may interest you to know that relaxation has a powerful metabolic value, especially when it comes to getting the pleasure you want.

The simple science of the powerful connection between pleasure, appetite and relaxation is summed up as this:

Stress de-sensitizes us to pleasure.

Any time we are anxious, in a rush, in fear, stressed, silently in self-judgment, or repeating unkind mantras to ourselves – “I’m too fat, I’m not good enough, I’m unlovable…” – we quickly shift into the physiologic stress response. Our mind instantly impacts our chemistry. And one of the key hormones of the stress response plays a vital role in pleasure suppression:

Cortisol, the major stress hormone, de-sensitizes us to pleasure.

This means that we need to eat more food in order to register the usual amount of pleasure we would receive when we eat in a relaxed way. This makes perfect evolutionary sense, because in a true fight-or-flight stress response, the body needs to be highly alert to pain and injury. Our survival may depend upon a heightened awareness of pain. When the wolves are after us, we wouldn’t want to get side- tracked looking for chocolate.

So the bottom line is this: If you want more pleasure with food, you don’t need to eat more of the ice cream. Simply breathe, relax, de-stress, enjoy, and the body will naturally derive the pleasure that it seeks. You won’t need to overeat because cortisol is blocking your pleasure receptors. Nor will you need to artificially control your appetite, or muster up your willpower reserves. Vitamin P – Pleasure, and Vitamin R – Relaxation, are two beautifully synergistic nutrients…

Can you describe what it was like the last time you relaxed enough to really enjoy your food?

Marc David
The Institute for the Psychology of Eating
© Institute For The Psychology of Eating, All Rights Reserved, 2014


The Slow Down Diet: Eating for Pleasure, Energy, and Weight Loss

Get My Book!

Get Your FREE Video Series

New Insights to Forever Transform Your Relationship with Food

P.S. If you haven’t had a chance to check out our FREE information-packed video series, The Dynamic Eating Psychology Breakthrough, you can sign up for it HERE. It’s a great way to get a better sense of the work we do here at the Institute for the Psychology of Eating. If you’re inspired by this work and want to learn about how you can become certified as an Eating Psychology Coach, please go HERE to learn more. And if you’re interested in working on your own personal relationship with food, check out our breakthrough 8-week program designed for the public, Transform Your Relationship with Food, HERE.

About The Author
Marc David

Marc David is the Founder of the Institute for the Psychology of Eating, a leading visionary, teacher and consultant in Nutritional Psychology, and the author of the classic and best-selling works Nourishing Wisdom and The Slow Down Diet. His work has been featured on CNN, NBC and numerous media outlets. His books have been translated into over 10 languages, and his approach appeals to a wide audience of eaters who are looking for fresh, inspiring and innovative messages about food, body and soul. He lectures internationally, and has held senior consulting positions at Canyon Ranch Resorts, the Kripalu Center for Yoga and Health, the Johnson & Johnson Corporation, and the Disney Company. Marc is also the co-founder of the Institute for Conscious Sexuality and Relationship.