How to Earn a Living as a Health Coach

How to Earn a Living as a Health CoachYou worked hard to get your certification as a Health Coach and it’s time to strike out into the world to share your super powers to improve the health of others. But what is next? How do you earn a living as a Health Coach?

Earning a living as a Health Coach requires a two-pronged approach to finding success. First, do your homework to get clear on what you have to offer the world. Next, decide how you want to deliver those offerings.

Get Clear About Your Mission

To lay the foundation to earn a living as a health coach, you need to get clear on your energy first. What type of energy are you bringing to this new adventure? Positive energy draws people to you and creates opportunity. Negative energy may not.

Check in with your internal monologue about how you feel as a Health Coach.

Are you excited to share the news with the world? Do you have a solid elevator speech to introduce yourself as a Health Coach? Are your comfortable with money and believe that you should be paid for what you are worth? Do you feel confident with your coaching skills, tools and knowledge?

If you answered no to any of the questions above it may be necessary to do a little bit of homework before striking out into business. Clarify your mission as a coach. Remember why you earned your certification in the first place. Remind yourself what you hope to accomplish and get ready to transform the world!

Who do you want to work for?

Next, decide whom you want to work for – yourself or someone else. Do you possess an entrepreneurial spirit or are you someone who would rather not have to worry about the small details of running a business?

This question is more important than you might think.

The field of health coaching is exploding. It’s possible to find jobs with existing health care companies. And it’s equally as possible to make a living as a business owner yourself. Spend some time thinking about what would work best for you.

If you are someone who likes the idea of taking direction and being in a workplace – perhaps pursuing work in a more traditional office setting makes sense. There are jobs as Health Coaches in hospitals, doctor’s offices, wellness centers, spas, yoga centers, gymnasiums, Crossfit gyms, insurance companies and even corporations.

Do some research to seek out job openings. Network with your peers. Organize informational interviews. Get the word out that you are looking to be hired as a Health Coach via social media platforms, such as Facebook, LinkedIn and Twitter. The jobs are there – you just have to go out and find them!

If you are someone who would rather be your own boss then starting your own business could be the way to go. Establishing a business requires discipline, creativity, good organizational skills, comfort with computer technology and the ability to work well on your own. Owning your own Health Coach business can be fun and rewarding both on a financial and personal level.

With your own business, the sky is the limit!

Earning a Living as an Health Coach Entrepreneur

If you decide to go the route of owning your own business there are a myriad of ways to earn a living. In this day and age of you can reach potential clients all over the world and computer technology makes it possible for you to run your business virtually.

All you need is a website and access to social media and you can spread your message far and wide.

Take some time to define your brand and establish a niche in the market. What type of population do you enjoy working with? Men? Women? Mothers? The middle-aged? Young people just out of college? Define your niche as distinctly as possible to find the greatest success.

The most financially successful Health Coaches are efficient at working both locally and virtually. Establish a presence in your own neighborhood and create a thriving local practice where you work with clients face to face. At the same you can work with clients throughout the world with technologies such as Face Time and Skype. You can live in Texas and have a session with client in England!

In addition to working one-on-one with clients most Health Coaches round out their practices with a number of different offerings that make it possible to generate a living. Here is a list of business offerings you might consider including in your virtual practice:

Email Newsletter: This is the easiest way to build a list of supporters. Encourage potential clients to sign up for the newsletter emailed to their inboxes weekly or monthly. Treat this group of supporters like gold. They are your bread and butter when it comes to spreading the word about your business.
Webinars: Offer a special webinar program to a group of individuals.
Books: Write and publish books on your areas of expertise and sell them on your website.
Teleconferences: Hold a program via the telephone. Teleconference technology is easy to use and effective in working with groups remotely.
Retreats and Workshops: Organize a two-day getaway with Health Coaching at a nearby destination spa. Or advertise and hold a workshop at a local yoga studio, gym or community center.
E-courses: Design a course that you offer online as a download for a fee.
Website Membership: Offer memberships on your website for a fee to build a community. Pick a weekly topic to explore and create a safe space for people to share.
Speaking Opportunities: Market yourself as a speaker and get hired for a fee to speak locally, regionally or nationally.
Affiliate Links: Consider partnering with other like-minded brands and services that offer affiliate opportunities.

Here at the Institute for the Psychology of Eating we are committed to helping you thrive as a coach.

We offer a separate Bonus Business Development Module for all Eating Psychology Coaches in our Training. This bonus content covers everything you need know to earn a living as an Eating Psychology Coach – from how to get started in business to creating a brand to social media strategies. We leave no stone unturned in our efforts to help you prosper.

Health Coaches have loads of opportunity these days to earn a living. You simply need to be clear about who you are as a coach, who you want to serve and how you want to do it. Do that and you will pave your path to success!

Warm Regards,

The Institute for the Psychology of Eating
© Institute For The Psychology of Eating, All Rights Reserved, 2014


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P.S. If you haven’t had a chance to check out our FREE information-packed video series, The Dynamic Eating Psychology Breakthrough, you can sign up for it HERE. It’s a great way to get a better sense of the work we do here at the Institute for the Psychology of Eating. If you’re inspired by this work and want to learn about how you can become certified as an Eating Psychology Coach, please go HERE to learn more. And if you’re interested in working on your own personal relationship with food, check out our breakthrough 8-week program designed for the public, Transform Your Relationship with Food, HERE.

About The Author
Emily Rosen

Emily Rosen is the Director of the Institute for the Psychology of Eating, where she oversees business development strategies, student affairs, marketing and public relations in addition to her role as Senior Teacher. With an extensive and varied background in nutritional science, counseling, natural foods, the culinary arts, conscious sex education, mind body practices, business management and marketing, Emily brings a unique skill-set to her role at the Institute. She has also been a long-term director and administrator for Weight Loss Camps and Programs serving teens and adults and has held the position of Executive Chef at various retreat centers. Her passion for health and transformation has provided her the opportunity to teach, counsel, manage, and be at the forefront of the new wave of professionals who are changing the way we understand the science and psychology of eating and sexuality. Emily is also co -founder of the Institute for Conscious Sexuality and Relationship.