Thank You for Being Part of Our EPCC Ambassadors Program!

Important Information:

You’ve already been sent your personal affiliate link via email. If you need us to resend it - simply reach out to us at affiliate@psychologyofeating.com. We’ll be sure to resend it promptly. And please remember: You MUST use your affiliate link in order to receive commissions for sales made. No exceptions! The promotional window for this launch is June 20th through July 20th, and you'll be inviting people to get on the phone with you or attend a free online workshop (webinar) with webinar start times running every hour. Below you’ll find plenty of pre-written copy that you can use to share about the Training with your world. Always feel free to adapt it to your own voice and community! PRO TIP: Carefully read the pre-written copy before you post it or send it in an email, just to make sure you don't leave in any instructions or notes like "your name here"!

Welcome to Being an Ambassador!

Using Social Media copy
Using Phone Call Scripts
Business Support
Other Helpful Links

Scripts & Tips

Email ScriptsPhone Call ScriptsTwitter ResourcesShort Form Facebook and Instagram CopyLong Form Facebook and Instagram CopyHelpful Tips!
Some tips for the call:
  • Be casual, friendly, upbeat and enjoy yourself!
  • Focus on them; create a connection!
  • It’s not about being salesy. Relax into the conversation and be yourself.
  • Get them talking and sharing - this is all about THEM!
  • This script is a guide to help you get the conversation going. Speak honestly about your experience and don’t get too attached to following the script word for word. Make sure you don’t sound like you’re reading off a script. ;-)
  • Share about your own experience! One reason they’ll want to be on the call with you is because you’re a graduate and can speak from direct experience - but make sure it’s super relevant to the person you’re talking to, and that you don’t go on and on about yourself :-). Again, this call is about THEM.
  • It helps to avoid negatives like “unfortunately.” Don’t apologize if they want the Training to offer something it doesn’t. Just be honest. Do your best to use uplifting language. For example, you would not respond to the question “Will I learn how to work with small children?” with “Unfortunately, they don’t teach that.” Rather, say, “Working with young children is an extremely specialized area that would take years to learn and is simply not the focus of this training. The good news is, you’ll get extensive skills in working with a full range of ages in the adult population!”
Important notes on questions that may come up on a call:
  • When you don’t know the answer, you can say: “You know, that’s a great question and I’m not sure of the answer! I can get in touch with the Institute for you and get back to you about that - are you okay with that?”
  • If they ask about working with eating disorders: The Training is applicable for eating disorders - but it is NOT about treating EDs at all. They do NOT train you to work with EDs, although it is discussed as a topic and as a way to be of supplemental support to someone if they already have clinical support around their ED.
  • If they ask about working with young children: The Training is not designed to train you to work with children or teens - though Marc does mention teens. These are very specialized areas in which it is recommended to do specialized training. However, this is a great Training if you are interested in working with the parents of young children. They can support their children by also learning the concepts of eating psychology for themselves.
  • If they ask about how to earn money/pay off investment of Training: From what I know, most of my peers asked an average of $75 to $125 an hour when they started out, depending on where they practiced. It’s more common for coaches to charge for a coaching package rather than by the hour. In the Training, Emily Rosen will teach a bonus Business Module which covers so much of the necessary business training to get started, including how to earn back what you invested.
  • If they ask about how much time they need to commit: You will mostly likely dedicate around 6 to 8 hours a week to this Training. Some people like to do one long study session on a weekend, and others will break it up into a little bit each day. You can also vary how YOU do it according to your schedule each week. This makes the time commitment very manageable! I know that many of the students are already working and have busy lives with their families. The Training is totally doable if you plan your schedule and simply stay consistent.
  • If they ask about how much nutrition training they’ll receive: The Training was packed full of information about nutritional science, especially from a holistic perspective. In addition to what Marc teaches throughout the Training, there is a BONUS module dedicated to nutritional science. This module is really helpful if you’re new to nutrition and it will give you a strong foundation. It’s also a great review for people who have studied nutrition in the past.
  • If they ask about how much interaction there is in the Training: There is quite a bit of interaction in this Training! There are live Q and A calls with Marc every month where you can have your questions directly addressed by the creator of this work. If you can’t attend the live classes, you’ll get a recording AND you can submit your questions to Marc via email and he’ll answer it on the call. There is also a private Facebook group just for your class that’s staffed by graduates of the Training who can support you with anything that comes up along the way. There are also discussion groups in the Training site itself, and the IPE team is always there to answer your questions by email within 24-48 hours. I know so many online programs can come off as impersonal. The IPE staff truly cares about the students. PLUS there is also an optional, FREE live event at the end. You get to go to Colorado and meet Marc and Emily and all your classmates in person. It’s such a powerful time together where you really get to dive into the material on an even deeper level, work in small groups, forge lifelong friendships, and more. The event is free  - you’ll just be responsible for your travel and accommodations.
  • If they ask about what career opportunities a coach has: As an Eating Psychology Coach, you can open your own consulting business and see clients one-on-one. This is what most do. In addition to seeing private clients, you can create online programs or in-person group classes. Many graduates work in wellness centers, spas, chiropractic offices, retreat centers, fitness centers, or as part of a team with other coaches or counselors. Oftentimes coaches specialize in a specific client population - some choose to work exclusively with women, some focus on emotional eating, some on weight, digestion, and many others. The Institute provides a business module that’s effective for learning things like setting up a website, networking, creating a mailing list, and all the basics you need to get your business going.
  • If they ask about support after graduation: IPE provides the option to be listed in the online Graduate Directory. That is where they send any referrals and also send search engine traffic. There is also a private Facebook group for alumni which is staffed by trained Eating Psychology Coaches to help answer your questions as you’re building your practice. It’s also a wonderful place to network with your peers and support each other!

Intro for starting the call:

  • Hey [NAME], it’s [NAME]!
  • I’m so glad you scheduled this call today and I’m really happy to connect with you! Is this still a good time for you? Great!
  • How are you today? I think a good place to begin is for me to ask you a few questions. Is that okay for you?
  • First, it’s helpful to know what brought you to sign up for a call. What made you want to look into Eating Psychology Coaching?

Follow-up questions depending on what they initially share with you:

  • Tell me, how did you first hear about the Institute?
  • Tell me a little bit about your background?
  • What are you up to these days?
  • How do you spend your time?
  • Do you have a family?
  • How did YOU first get interested in food, nutrition and health?
  • Have you gone through any of your own personal challenges around food, body or eating challenges?
{You can summarize what they just shared about their own challenges so they know you get it. Then briefly mention how our Training is designed to help you learn to serve others by doing your own personal transformation as well }
  • Tell me a little bit about your work-life right now:
  • Is your career fulfilling to you?  
  • Are you happy? 
  • What’s missing for you?
{Summarize one or two key things that they shared so they get that you get it }
  • Do you do any financial planning for yourself?
  • What are your financial goals for this year?
  • What’s your current plan to achieve those goals?
{ Again, summarize one or two key things that they shared so they get that you get it }
  • So, what is it about eating psychology coaching that really grabbed your attention?
  • Anything else that caught your interest?
  • What has you most inspired about the possibility of becoming a coach?
  • Have you had a chance to review the Certification Training yet?  What are your thoughts?
  • Do you have any questions about the Institute and our Training?
  • So let me take a few moments and see if I can summarize some of the things we’ve talked about:
{Summarize their goals: Insert info about the Training and how it fulfills these goals}
  • Based on what you’re saying, I think the Training can DEFINITELY help you accomplish your goals as a health professional.
{This is a great time to share more about your personal experience, what you learned, what you loved, what you have been able to do with it, and the different possibilities. Keep in mind, when you are asking them questions, you are helping to tie their desires and interests to the Training - if that’s a good fit. So, when you ask them about career, you are linking how the Training is a great fit for their desired career change, or if they want something to compliment an existing career.} Check in with them partway through the call:
  • So how are you doing so far? Do you have any other questions for me?
{Answer their questions as best you can based on what you know. See the above scripts. Don’t be afraid to say you don’t know the answer to something. You can always use an affiliate link to send them to sign up for the webinar if they really have a lot of questions you are unsure about.}
  • It sounds like this Training is a really great fit for what you want to do. The next step now is to send in an application. I have a special link I can send you that you can use to fill out an application online. It usually takes less than 15 minutes to do. I know that Marc David and Emily Rosen personally review every application as well, and they will get back to you in 3-5 days about your acceptance. In the meantime, you are welcome to get in touch with me about any more questions that come up.
{Ask them the best email to use to send the application. Be sure to send it that day, right after the phone call. You don’t want to leave too much space between the call and your follow-up. You can use our follow-up script if you are not sure what to say in the email.}
Suggestions: In general, Twitter restricts you to 140 characters. Because of the character restriction, it helps to shorten your affiliate link into a “tiny” or short url. You can do that for free using a site like tinyurl.com or bitly.com. Twitter is hashtag heavy. Strategically using common or trending hashtags that are relevant to your post can help make your post more visible. Here are some suggestions to get you started - and if you find some more great hashtags, we’d love for you to share them in the EPCC Ambassadors Facebook group!
  • #overeating
  • #bodywisdom
  • #emotionaleating
  • #wednesdaywisdom
  • #mindbody
  • #nutrition
  • #digestivehealth
  • #bodyimage
  • #mondaymotivation
  • #emilyjoyrosen
  • #eatingpsychology
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Suggestions:
  • People have a pretty short attention span when it comes to consuming written content anymore. So, it’s a good idea to experiment with shorter text posts and longer text posts to see which get the best engagement.
  • Facebook and Instagram posts can be similar in length, but there are some differences. Instagram relies heavily on hashtags to get your posts to show up in searches. Rather than putting your hashtags in the original post, though, try putting them in a separate comment. That way, your original post is less cluttered.
  • On Instagram, people will also not be able to click a link in the text like they can on Facebook. The best way around this is to put the link in your bio. In your Instagram post, direct people to click the link in your bio so they use YOUR affiliate link. “Example: For more information, the link is in my bio!”
Hashtag Ideas:
  • #overeating
  • #bodywisdom
  • #emotionaleating
  • #wednesdaywisdom
  • #mindbody
  • #nutrition
  • #digestivehealth
  • #bodyimage
  • #mondaymotivation
  • #emilyjoyrosen
  • #eatingpsychology
(~While hashtags are used on Facebook, it’s less common. We suggest sticking to 2-3 hashtags for a Facebook post.)
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Suggestions:
  • Experiment with long form posts as well as short form posts. Mix it up and look where you get the most engagement.
  • Customize the posts for your own voice as much as you can. Be you.
  • On Instagram, people will also not be able to click a link in the text like they can on Facebook. The best way around this is to put the link in your bio. In your Instagram post, direct people to click the link in your bio so they use YOUR affiliate link. “Example: For more information, the link is in my bio!”
Hashtag Ideas:
  • #overeating
  • #bodywisdom
  • #emotionaleating
  • #wednesdaywisdom
  • #mindbody
  • #nutrition
  • #digestivehealth
  • #bodyimage
  • #mondaymotivation
  • #emilyjoyrosen
  • #eatingpsychology
(~While hashtags are used on Facebook, it’s less common. We suggest sticking to 2-3 hashtags for a Facebook post.)
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Other Helpful Tips:
  • Start introducing the Training to your community before enrollment launches. You can do that by sharing links to the blog, podcast, or even testimonials about your own experience. This is what we call the pre-pre-launch phase. You are planting the seed.
  • When sharing affiliate links via Facebook, Instagram, Twitter, or other social media, it helps to use a tiny url so that you take up less character space. You can use tinurl.com or a similar free service to condense your affiliate url to a smaller link to share on social media.
  • It’s very important to let people know to use your link when they sign up for the webinar or fill out the application. Otherwise, they will not be tracked as “your” contact. It’s best practice to let them know that it’s your affiliate link. Also, experience has shown that they are much more likely to go out of their way to use your link when you inform that it’s your unique link.
  • We highly recommend focusing your marketing efforts toward getting people on the phone. When you get them on the phone, you can really answer their main questions and help them toward the important step of applying.
  • The most common mistake made by most new coaches is to neglect the follow up. Most new prospective clients will require a certain amount of nurturing through follow up emails or even phone calls. We have provided follow up email sequences that you can use for staying in touch with someone after you have had a phone call or after you have sent them an initial email inviting them to find out more about the Training.

Recommended Online Resources:

We know navigating all of the resources and online tools you need to run a business these days can be overwhelming! There are email marketing services, domains, website hosting, social media tools, payment gateways, online schedulers, and more that will come up. We have put together a short list of helpful tools to start with when you’re starting out online.

Email Marketing Services

An email marketing service  is where you can manage your email list, create a form to put on your website to collect email addresses, send out email newsletters, set up email campaigns to send a series of emails to someone automatically when they sign up for your newsletter or free gift, and more. More advanced contact management systems can also allow you to set up landing pages, process payments, create unique links, and more. We have put together a beginner’s list of contact management systems that are great to start out with. Also, just because you start out with one does not mean you are stuck with them forever. As your business grows and as your email list grows, you can switch to different services to meet your needs. We do highly recommend getting started with a contact management system to handle marketing emails rather than relying on your personal email.
  • MailChimp (Great for starting out and AFFORDABLE!)
    • Most affordable place to start for most
    • Free for new businesses up to 2,000 subscribers and 12,000 emails per month
    • The cost goes up slightly as you get more subscribers or need more features such as automation
    • Integrates with WordPress, Magneto, Shopify, and many other platforms
    • Easy email creator, merge fields, autoresponders, segmenting contacts into groups, and simple tracking and analytics
    • Schedule emails based on user’s timezones and set up segmenting based on geolocation.
    • Support is offered by email, live chat, how-tos, videos, and tutorials.
  • Constant Contact (Also popular for starting, slightly more, does not integrate with everything)
    • Free trial for 60 days
    • $20 per month for up to 500 subscribers and goes up from there.
    • Gives you access to easy tracking and reporting, built-in social media sharing tools, an image library and 1GB of storage for your own files.
    • Support with live chat, email, community support, and a vast library of resources.
    • Online training as well as live seminars.
  • Aweber
    • Free trial for 30 days
    • $19 per month for up to 500 subscribers
    • The price goes up from there as your number of subscribers go up
    • Connects to most platforms like Wordpress for optin forms
    • Access to ready to use email templates, list management, autoresponders, and email tracking with detailed insights.
    • Live chat, phone support, email support, live webinars, and a vast library of how-tos and tutorials.
  • ConvertKit (A little more advanced)
    • $29 per month for up to $1,000 subscribers
    • 30 day refund policy
    • Includes unlimited: Forms, Courses, Landing Pages, Automation Rules, Emails, etc.
    • Most often used by professional bloggers if that is something you do or want to do.
    • Offers content upgrades and incentives with email signup forms.
    • Easy to manage autoresponders send drip emails, or emails that send out over time on a schedule you choose.
    • You can segment contacts into those who are interested and those who have already purchased.
    • Email based support
  • GetResponse (A little more advanced)
    • Free 30 day trial
    • Starts at $15 per month
    • Can create smart automated campaigns
    • Drag and drop builder for setting up email campaigns to specific groups (more advanced)
    • Comes with responsive forms, landing pages, A/B testing, tracking, and autoresponders.
    • Integrates with third party lead generation software like OptinMonster, SalesForce, Google Docs, ZenDesk, etc.
    • Phone support, live chat, and email support. They also have a online resource learning center
More Advanced Contact Management Systems
  • Campaign Monitor
    • Pricing starts at $9 per month and goes up depending on your plan and features used.
    • Drag and drop email builder
    • Can personalize emails using customer data
    • Offers A/B testing, tracking, optimization, and social sharing tools.
    • 24/7 support offered
  • Active Campaign (More advanced Customer Relationship Management)
    • You can request a demo
    • Plan starts at $9 per month but then pricing can get pretty high because of all the features offered.
    • Can match up with customer relationship management which takes into account your customer’s behaviors and what they take action on. As you learn about a contact, you can send personalized messages that align perfectly with their interests — whether they're on your website, browsing their inbox, or out-and-about on a mobile device.
    • Lots of great email templates
    • Great for automation when you get your business going and build your email list.
  • Ontraport (More advanced with tagging, campaigns, and sales)
    • Starting at $79 per month and goes up from there based on your plan
    • Reported great email deliverability
    • You can segment your list similar to Infusionsoft using tags
    • Offers a free membership site plugin for Wordpress
    • Handles email marketing, e-commerce, and affiliates as well
    • Can also do customer relationship management for reaching out for 1-1 calls
  • Infusionsoft (More advanced with tagging, campaigns, and sales. Also going to be a lot pricier)
    • Plans start at $99 and go up from there.
    • Allows for very complex automation of campaigns, email sequences, upselling to someone after a campaign, downselling if they didn’t buy, tagging them based on action they took.
    • You can do email marketing, sales, and customer relationship management.
    • There is a pretty steep learning curve for most.
    • Affiliate tracking if you are going to take on referral partners or track where links are coming from.
    • Can also do customer relationship management for reaching out for 1-1 calls.

Domain Name Services and Web Hosting

If you haven’t set up a website yet, it is most likely in your future. There are different ways to do this. If you are not ready to purchase your own domain, you can use free services like Wordpress.com. Your domain would look something like yourdomain.wordpress.com. If you prefer to have your own domain, you will want to purchase one. They are generally pretty inexpensive, around $10-$13 per year. Here are different ways to purchase a domain (these are just a few common options):
  • From a domain name service such as GoDaddy.com or NameCheap.com
  • From your web hosting service such as Bluehost.com or HostGator.com
  • From a blogging/website platform such as Wordpress.com or SquareSpace.com
In general, it is simpler to keep you domain name and web hosting all in one place. For example, if you are going to use Bluehost.com to host your website, it’s ideal to purchase your domain there. It decreases the steps you need to take to connect everything.

Payment Gateways:

Having an idea of how you will collect payment from clients beforehand will greatly improve the process for both you and your clients. There are many different options. Keep it as simple as you can. Here are some common options to start out collecting payment online: Here’s a link to a great breakdown on different payment gateways: https://www.formstack.com/payment-gateway-comparison

Online Schedulers

It can be very useful to have an online calendar where clients can easily schedule appointments with you online. This eases the process of getting people on the phone. Many online calendars will also sync with your email marketing services and your payment gateway. This article provides a nice summary of the different online schedulers and what features they offer: http://www.capterra.com/appointment-scheduling-software/