Thank You for Being Part of Our MBECC Ambassadors Program!

Important Information:

You’ve already been sent your personal affiliate link via email. If you need us to resend it - simply reach out to us at affiliate@psychologyofeating.com. We’ll be sure to resend it promptly. And please remember: You MUST use your affiliate link in order to receive commissions for sales made. No exceptions! The promotional window for this launch is June 1st through September 7th, 2018, and you'll be inviting people to get on the phone with you or attend a free online workshop (webinar) with webinar start times running every hour. Below you’ll find plenty of pre-written copy that you can use to share about the Training with your world. Always feel free to adapt it to your own voice and community! PRO TIP: Carefully read the pre-written copy before you post it or send it in an email, just to make sure you don't leave in any instructions or notes like "your name here"!

Welcome to Being an Ambassador!

Using Social Media copy
We have provided you with prewritten copy you can use in emails, on Twitter, on Facebook, on Instagram, and more. With each section of copy, we will also give you some brief and helpful tips for how to use social media to promote and encourage people to use your link or to get on the phone with you for a short consult.
Using Phone Call Scripts
We have also put together some scripts you can use for phone calls. We recommend going through the script and practicing and modifying as needed. You don’t want to sound like you’re reading off a script, but it’s helpful to be prepared. We strongly encourage you to get on the phone with people. It shouldn’t be more than a twenty minute conversation and it helps build trust and greatly increases the chances they will apply using your link. You can even help them apply over the phone.
Business Support
We want you to be successful as an Ambassador and also as a coach. All of the support and tips we are offering you can be modified and applied to how you reach out to and build relationship with prospective new clients. We will be teaching you about how to follow up by email after a consult or after someone has indicated interest. The follow up is very important.
Other Helpful Links
Go here for more pre-written copy and images from our General Affiliate Resources Page. And make sure to join the private Facebook group for MBECC Ambassadors here! It’s the #1 place to ask questions, get support from the IPE team and your peers, and share your success stories!

Scripts & Tips

Email ScriptsPhone Call ScriptsTwitter ResourcesShort Form Facebook and Instagram CopyLong Form Facebook and Instagram CopyHelpful Tips!
Some tips for the call:
  • Be casual, friendly, upbeat and enjoy yourself!
  • Focus on them; create a connection!
  • It’s not about being salesy. Relax into the conversation and be yourself.
  • Get them talking and sharing - this is all about THEM!
  • This script is a guide to help you get the conversation going. Speak honestly about your experience and don’t get too attached to following the script word for word. Make sure you don’t sound like you’re reading off a script. ;-)
  • Share about your own experience! One reason they’ll want to be on the call with you is because you’re a graduate and can speak from direct experience - but make sure it’s super relevant to the person you’re talking to, and that you don’t go on and on about yourself :-). Again, this call is about THEM.
  • It helps to avoid negatives like “unfortunately.” Don’t apologize if they want the Training to offer something it doesn’t. Just be honest. Do your best to use uplifting language. For example, you would not respond to the question “Will I learn how to work with small children?” with “Unfortunately, they don’t teach that.” Rather, say, “Working with young children is an extremely specialized area that would take years to learn and is simply not the focus of this training. The good news is, you’ll get extensive skills in working with a full range of ages in the adult population!”
Important notes on questions that may come up on a call:
  • When you don’t know the answer, you can say: “You know, that’s a great question and I’m not sure of the answer! I can get in touch with the Institute for you and get back to you about that - are you okay with that?”
  • If they ask about working with eating disorders: The Training is applicable for eating disorders - but it is NOT about treating EDs at all. They do NOT train you to work with EDs, although it is discussed as a topic and as a way to be of supplemental support to someone if they already have clinical support around their ED.
  • If they ask about working with young children: The Training is not designed to train you to work with children or teens - though Marc does mention teens. These are very specialized areas in which it is recommended to do specialized training. However, this is a great Training if you are interested in working with the parents of young children. They can support their children by also learning the concepts of eating psychology for themselves.
  • If they ask about how to earn money/pay off investment of Training: From what I know, most of my peers asked an average of $75 to $125 an hour when they started out, depending on where they practiced. It’s more common for coaches to charge for a coaching package rather than by the hour. In the Training, Emily Rosen will teach a bonus Business Module which covers so much of the necessary business training to get started, including how to earn back what you invested.
  • If they ask about how much time they need to commit: You will mostly likely dedicate around 6 to 8 hours a week to this Training. Some people like to do one long study session on a weekend, and others will break it up into a little bit each day. You can also vary how YOU do it according to your schedule each week. This makes the time commitment very manageable! I know that many of the students are already working and have busy lives with their families. The Training is totally doable if you plan your schedule and simply stay consistent.
  • If they ask about how much nutrition training they’ll receive: The Training was packed full of information about nutritional science, especially from a holistic perspective. In addition to what Marc teaches throughout the Training, there is a BONUS module dedicated to nutritional science. This module is really helpful if you’re new to nutrition and it will give you a strong foundation. It’s also a great review for people who have studied nutrition in the past.
  • If they ask about how much interaction there is in the Training: There is quite a bit of interaction in this Training! There are live Q and A calls with Marc every month where you can have your questions directly addressed by the creator of this work. If you can’t attend the live classes, you’ll get a recording AND you can submit your questions to Marc via email and he’ll answer it on the call. There is also a private Facebook group just for your class that’s staffed by graduates of the Training who can support you with anything that comes up along the way. There are also discussion groups in the Training site itself, and the IPE team is always there to answer your questions by email within 24-48 hours. I know so many online programs can come off as impersonal. The IPE staff truly cares about the students. PLUS there is also an optional, FREE live event at the end. You get to go to Colorado and meet Marc and Emily and all your classmates in person. It’s such a powerful time together where you really get to dive into the material on an even deeper level, work in small groups, forge lifelong friendships, and more. The event is free  - you’ll just be responsible for your travel and accommodations.
  • If they ask about what career opportunities a coach has: As a Mind Body Eating Coach, you can open your own consulting business and see clients one-on-one. This is what most do. In addition to seeing private clients, you can create online programs or in-person group classes. Many graduates work in wellness centers, spas, chiropractic offices, retreat centers, fitness centers, or as part of a team with other coaches or counselors. Oftentimes coaches specialize in a specific client population - some choose to work exclusively with women, some focus on emotional eating, some on weight, digestion, and many others. The Institute provides a business module that’s effective for learning things like setting up a website, networking, creating a mailing list, and all the basics you need to get your business going.
  • If they ask about support after graduation: IPE provides the option to be listed in the online Graduate Directory. That is where they send any referrals and also send search engine traffic. There is also a private Facebook group for alumni which is staffed by trained Mind Body Eating Coaches to help answer your questions as you’re building your practice. It’s also a wonderful place to network with your peers and support each other!

Intro for starting the call:

  • Hey [NAME], it’s [NAME]!
  • I’m so glad you scheduled this call today and I’m really happy to connect with you! Is this still a good time for you? Great!
  • How are you today? I think a good place to begin is for me to ask you a few questions. Is that okay for you?
  • First, it’s helpful to know what brought you to sign up for a call. What made you want to look into Mind Body Eating Coaching?

Follow-up questions depending on what they initially share with you:

  • Tell me, how did you first hear about the Institute?
  • Tell me a little bit about your background?
  • What are you up to these days?
  • How do you spend your time?
  • Do you have a family?
  • How did YOU first get interested in food, nutrition and health?
  • Have you gone through any of your own personal challenges around food, body or eating challenges?
{You can summarize what they just shared about their own challenges so they know you get it. Then briefly mention how our Training is designed to help you learn to serve others by doing your own personal transformation as well }
  • Tell me a little bit about your work-life right now:
  • Is your career fulfilling to you?  
  • Are you happy? 
  • What’s missing for you?
{Summarize one or two key things that they shared so they get that you get it }
  • Do you do any financial planning for yourself?
  • What are your financial goals for this year?
  • What’s your current plan to achieve those goals?
{ Again, summarize one or two key things that they shared so they get that you get it }
  • So, what is it about mind body eating coaching that really grabbed your attention?
  • Anything else that caught your interest?
  • What has you most inspired about the possibility of becoming a coach?
  • Have you had a chance to review the Certification Training yet?  What are your thoughts?
  • Do you have any questions about the Institute and our Training?
  • So let me take a few moments and see if I can summarize some of the things we’ve talked about:
{Summarize their goals: Insert info about the Training and how it fulfills these goals}
  • Based on what you’re saying, I think the Training can DEFINITELY help you accomplish your goals as a health professional.
{This is a great time to share more about your personal experience, what you learned, what you loved, what you have been able to do with it, and the different possibilities. Keep in mind, when you are asking them questions, you are helping to tie their desires and interests to the Training - if that’s a good fit. So, when you ask them about career, you are linking how the Training is a great fit for their desired career change, or if they want something to compliment an existing career.} Check in with them partway through the call:
  • So how are you doing so far? Do you have any other questions for me?
{Answer their questions as best you can based on what you know. See the above scripts. Don’t be afraid to say you don’t know the answer to something. You can always use an affiliate link to send them to sign up for the webinar if they really have a lot of questions you are unsure about.}
  • It sounds like this Training is a really great fit for what you want to do. The next step now is to send in an application. I have a special link I can send you that you can use to fill out an application online. It usually takes less than 15 minutes to do. I know that Marc David and Emily Rosen personally review every application as well, and they will get back to you in 3-5 days about your acceptance. In the meantime, you are welcome to get in touch with me about any more questions that come up.
{Ask them the best email to use to send the application. Be sure to send it that day, right after the phone call. You don’t want to leave too much space between the call and your follow-up. You can use our follow-up script if you are not sure what to say in the email.}
Suggestions: In general, Twitter restricts you to 140 characters. Because of the character restriction, it helps to shorten your affiliate link into a “tiny” or short url. You can do that for free using a site like tinyurl.com or bitly.com. Twitter is hashtag heavy. Strategically using common or trending hashtags that are relevant to your post can help make your post more visible. Here are some suggestions to get you started - and if you find some more great hashtags, we’d love for you to share them in the MBECC Ambassadors Facebook group!
  • #overeating
  • #bodywisdom
  • #emotionaleating
  • #wednesdaywisdom
  • #mindbody
  • #nutrition
  • #digestivehealth
  • #bodyimage
  • #mondaymotivation
  • #emilyjoyrosen
  • #eatingpsychology
Twitter Post to Webinar Example #1
Health coaching should be about so much more than eat this, don’t eat that. Eating Psychology fills the gap. Learn more here: (your tinyurl affiliate link)
Twitter Post to Webinar Example #2
Be part of a whole new movement in health coaching and build a coaching business that stands out from the rest. More info here: (your tinyurl affiliate link)
Twitter Post to Webinar Example #3
The old approach to dieting isn’t working. A Mind Body Eating Coach helps clients rethink food in an empowering way. (your tinyurl affiliate link)
Twitter Post to Webinar Example #4
Health coaching needs a makeover. We need more than eat this, not that. That’s what makes this Training stand apart from the rest: (your tinyurl affiliate link)
Twitter Post to Webinar Example #5
Interested in health coaching? Take the breakthrough approach with Eating Psychology: (your tinyurl affiliate link)
Twitter Post to Webinar Example #6
The science is in. Diet and exercise alone are NOT the magic ticket to weight loss. Learn more about a better approach to food: (your tiny url affiliate link)
Twitter Post to Webinar Example #7
Eating Psychology is changing how we think about food & body. If you’re looking into being a coach, start here: (your tiny url affiliate link)
Twitter Post to Webinar Example #8
Becoming a Mind Body Eating Coach changed my own relationship with food while helping me start a great new career. (your tinyurl affiliate link)
Twitter Post to Webinar Example #9
In 8 months, you can start your own Mind Body Eating Coaching practice. Join the free workshop & learn what it’s about: (your tinyurl affiliate link)
Twitter Post to Consult Example #1
Health coaching should be about so much more than eat this, not that. Eating Psychology fills that gap. Interested? Ask about a consult!
Twitter Post to Consult Example #2
Be part of a whole new movement in health coaching and build a coaching business that stands out from the rest. Ask me about a consult!
Twitter Post to Consult Example #3
The old approach to dieting isn’t working. Ask me about a free consult to learn how a Mind Body Eating Coach helps clients rethink food.
Twitter Post to Consult Example #4
Health coaching needs a makeover. We need more than eat this, not that. Ask me about a consult on a different approach to health coaching.
Twitter Post to Consult Example #5
Interested in health coaching? Take the breakthrough approach with eating psychology. Ask me about a consult on how to get started!
Twitter Post to Consult Example #6
The science is in. Diet and exercise alone are NOT the magic ticket to weight loss. Learn more about a better approach to food.
Twitter Post to Consult Example #7
Eating Psychology is changing how we think about food and body. If you’re looking into coaching, ask me about a free consult!
Suggestions:
  • People have a pretty short attention span when it comes to consuming written content anymore. So, it’s a good idea to experiment with shorter text posts and longer text posts to see which get the best engagement.
  • Facebook and Instagram posts can be similar in length, but there are some differences. Instagram relies heavily on hashtags to get your posts to show up in searches. Rather than putting your hashtags in the original post, though, try putting them in a separate comment. That way, your original post is less cluttered.
  • On Instagram, people will also not be able to click a link in the text like they can on Facebook. The best way around this is to put the link in your bio. In your Instagram post, direct people to click the link in your bio so they use YOUR affiliate link. “Example: For more information, the link is in my bio!”
Hashtag Ideas:
  • #overeating
  • #bodywisdom
  • #emotionaleating
  • #wednesdaywisdom
  • #mindbody
  • #nutrition
  • #digestivehealth
  • #bodyimage
  • #mondaymotivation
  • #emilyjoyrosen
  • #eatingpsychology
(~While hashtags are used on Facebook, it’s less common. We suggest sticking to 2-3 hashtags for a Facebook post.)
Short Form Post to Webinar Example #1
Stand out from other health coaches. Learn how to use eating psychology & mind body nutrition to completely transform how your clients experience food, body and health. More info here: (affiliate link)
Short Form Post to Webinar Example #2
This Training changed my life and now I help others change theirs. It’s not like anything I’ve ever done before in the health space. Here’s some info that spells out why I became a Mind Body Eating Coach: (affiliate link)
Short Form Post to Webinar Example #3
Be part of a whole new movement in health coaching and build a coaching business that stands above the rest. More info here: (affiliate link)
Short Form Post to Webinar Example #4
The old approach to diet and fitness isn’t working. That’s why I became a Mind Body Eating Coach. We help our clients transform how they think about and treat their body. Learn more here: (affiliate link)
Short Form Post to Webinar Example #5
My mentor Marc David leads a Training like nothing else out there for health coaches. Whether you’re new to health coaching or not, I think all health coaches need to train in Eating Psychology. More info: (affiliate link)
Short Form Post to Webinar Example #6
Have you been thinking about health coaching? I went through the Mind Body Eating Coach Certification Training and genuinely think every coach needs this work in their practice. It’s changed my life. (affiliate link)
Short Form Post to Webinar Example #7
Science has shown us repeatedly that the old weight loss advice to simply diet and exercise doesn’t work. So, why do we keep teaching this? Join a movement of health coaches changing how we talk about food & body. Learn more here: (affiliate link)
Short Form Post to Webinar Example #8
I turned my passion for health into a career. I wasn’t expecting this Training to transform my own life as much as it did. Eating Psychology is making some big waves in the nutrition field. If you’re looking into health coaching, I highly recommend starting here: (affiliate link)
Short Form Post to Webinar Example #9
It amazes me how much becoming a Mind Body Eating Coach has changed my own relationship with food while also allowing me to start a new career as a health coach. If you’re considering a career shift, especially one where you can set your own hours, I highly recommend this Training! It’s a unique and comprehensive approach to helping health coaching clients really dig deeper into their eating concerns. You can learn more here: (affiliate link)
Short Form Post to Webinar Example #10
Ever think about a career in health coaching? In just 8 months, it’s actually possible to start your own Mind Body Eating Coaching practice. You can work full-time or part-time, setting your own hours. Marc David and Emily Rosen, my teachers and mentors at the Institute for the Psychology of Eating, are teaching a free live workshop on how to get started. You can sign up here: (affiliate link)
Short Form Post to Webinar Example #11
Tired of the same advice to simply diet and exercise if you want to change your body? There’s another solution – one that actually works. I personally know there’s a much smarter way to work with people to help them transform their health for the long haul. That’s what I learned at the Institute for the Psychology of Eating. Attend the next free workshop for more information: (affiliate link)
Short Form Post to Consult Example #1
Curious about health coaching but unsure of where to start? I felt the same way. I was afraid no one would trust me to help them with their health. The Institute for the Psychology of Eating was the best possible place for me to get that confidence and the important skills to actually work with people as a qualified health coach. If you’re curious about coaching and whether this career is a good fit for you, let’s get on the phone and talk. You can schedule a consult here: (link to your calendar)
Short Form Post to Consult Example #2
I became a Mind Body Eating Coach so I could help people reach a new level of freedom with food and body without going on another restrictive diet. I learned how to dig deeper with clients to get to the root of what’s really going on so they can make real lifelong changes. If you feel called to work with people around health and nutrition, I highly recommend this breakthrough Training. I would love to get on the phone with you and share more about my experience and answer any questions you have!  
Short Form Post to Consult Example #3
I love being a coach and took my practice to whole new level after completing the Mind Body Eating Coach Certification Training. I’ll be doing phone consults all week to answer any questions you have about health coaching and eating psychology. Set up a time to chat here: (link to your calendar)
Short Form Post to Consult Example #4
I knew the old approach to diet and fitness wasn’t working for most people. That’s why I enrolled at the Institute for the Psychology of Eating to learn a whole new way to work with health coaching clients. I know a lot of people have questions about what it takes to become a coach and get started. I’ve set aside some time in my calendar to get on the phone and answer any questions you have. You can set up a time to talk here: (link to your calendar)
Short Form Post to Consult Example #5
Have you been thinking about health coaching but have no idea where to start or which training is best? I’ve been coaching for a while now and have learned a lot about what really makes a health coach stand apart in this industry. If you have questions about the best way to get started as a health coach, I have some time to get on the phone this week. You can set up an appointment here: (link to your calendar)
Short Form Post to Consult Example #6
Interested in nutrition and wellness, but not sure about going to school for another 4+ years to explore it as a career? I felt the same way – that’s why I chose the 8 month Mind Body Eating Coach Certification Training. It’s a standout Training that I think every health coach should go through. If you’re interested and have questions, let me know. I’d be happy to get on the phone with you!
Short Form Post to Consult Example #7
There’s a great need for qualified health coaches who can help their clients really get sustainable results, and not just give out another lifeless diet. You don’t have to go back to school for the next 4 years to get started. Mind Body Eating Coaching has had an amazing impact on me personally and the clients I get to work with. If you have any questions, let me know and we can schedule a time to talk!
Short Form Post to Consult Example #8
Science has shown us repeatedly that the old weight loss advice to simply diet and exercise doesn’t work. So, why do we keep teaching this? Join a movement of health coaches who are transforming how we understand food and body, and learn how to help clients make changes that last. I’ve been a Mind Body Eating Coach for a while now and would love to answer any questions you have. You can sign up for a time to talk here: (link to your calendar)
Short Form Post to Consult Example #9
I turned my passion for health into a career. I wasn’t expecting this Training to change my own life as much as it did. Eating Psychology is making some big waves in the health field. If you’re looking into health coaching, I highly recommend going to the Institute for the Psychology of Eating. You can set up a time to get on the phone with me – I’m happy to answer any questions you have!
Short Form Post to Consult Example #10
Have you heard about Mind Body Eating Coaching? I am still so amazed by how much it has changed my own relationship with food while also helping me start a new career as a health coach. If you’re considering a career shift, especially one where you can set your own hours, let’s talk. I’m happy to answer any questions you have about coaching over the phone.
Short Form Post to Consult Example #11
Ever think about a career in health coaching? In just 8 months, it’s actually possible to start your own Mind Body Eating Coaching practice. You can work full-time, or part-time, setting your own hours. Marc David and Emily Rosen, my teachers and mentors at the Institute for the Psychology of Eating, are teaching a free live workshop on how to get started. You can sign up here: (link to your calendar)
Short Form Post to Consult Example #12
Ever think about a career in health coaching? In just 8 months, it’s actually possible to start your own Mind Body Eating Coaching practice. You can work full-time, or part-time, setting your own hours. If you’re looking into coaching and not sure where to begin, let’s set up a time and date to talk! I’m happy to answer any questions you have.
Short Form Post to Consult Example #13
As a certified Mind Body Eating Coach, I know there’s so much more to the story than “eat this, don’t eat that.” With my clients, we get to the root of what’s actually going on when it comes to their biggest concerns with food and body. That’s one of the best parts of training as a Mind Body Eating Coach: you help your clients make significant and sustainable progress. If you’re looking into coaching and have questions, I might have some answers! We can set up a time and date to chat on the phone this week.
Short Form Post to Consult Example #14
This week I will doing special phone calls with anyone who has questions about Mind Body Eating Coaching and may be considering pursuing it as a career. If this is something you’re interested in, let’s schedule a time and date for a call this week while there’s still time in my calendar!
Short Form Post to Consult Example #15
With so many health coach trainings out there, how do you pick? I remember being in that conundrum. That’s why I’ve set aside time in my schedule to get on the phone with anyone who has questions about health coaching and how to get started as a coach. Respond below to schedule a time!
Suggestions:
  • Experiment with long form posts as well as short form posts. Mix it up and look where you get the most engagement.
  • Customize the posts for your own voice as much as you can. Be you.
  • On Instagram, people will also not be able to click a link in the text like they can on Facebook. The best way around this is to put the link in your bio. In your Instagram post, direct people to click the link in your bio so they use YOUR affiliate link. “Example: For more information, the link is in my bio!”
Hashtag Ideas:
  • #overeating
  • #bodywisdom
  • #emotionaleating
  • #wednesdaywisdom
  • #mindbody
  • #nutrition
  • #digestivehealth
  • #bodyimage
  • #mondaymotivation
  • #emilyjoyrosen
  • #eatingpsychology
(~While hashtags are used on Facebook, it’s less common. We suggest sticking to 2-3 hashtags for a Facebook post.)
Long Form Post to Webinar Example #1
I always knew I wanted to do something to help people, especially to improve their health. I also knew there were so many different health coach trainings out there and a lot of people using the term “health coach.” I wasn’t even sure it was a viable career option. How was I going to start a new career as a health coach and stand out with so many people in this field? I quickly learned how wrong I was. This work is still so needed by so many. The problem is, too many people are still teaching extreme methods for weight loss, and it’s just not working long term. It’s not sustainable to teach clients to simply count calories and and keep a food log. That’s what really stood out for me when I first heard Marc David, founder of the Institute for the Psychology of Eating, talk about Eating Psychology and Mind Body Nutrition as a whole different way of working with clients. We learned to help clients really get to the root of what was going on when it came to weight, overeating, emotional eating, binge eating, body image challenges, poor digestion, fatigue, low immunity, mood concerns, and more. They weren’t kidding when they said this was a breakthrough Training. If you’re thinking about health coaching, or even if you’re already a coach, I highly recommend you check out Institute for the Psychology of Eating’s Training. You can learn more here: (affiliate link)
Long Form Post to Webinar Example #2
Over 9 out of 10 people who go on a weight loss diet ultimately fail. Now more than ever, people are struggling to lose weight, feel healthy, and love their body at the same time. Before I became a Mind Body Eating Coach, I admit, I also thought the answer was to simply tell people to count calories, track their food intake, and exercise more. But, there’s a really good reason why this way of helping people doesn’t work. There are so many factors that influence why we eat the way we do and how we feel about our body. The Mind Body Eating Coach Certification Training was a game changer for me. I now know how to be of better service to my clients. We get to the root of what’s going on, using results driven protocols and strategies that work. If you are considering starting a new career as a health coach, or if you are currently a coach looking to improve your clients’ results, let’s talk. I’ll be doing free phone consults all week.
Long Form Post to Webinar Example #3
HOW DO YOU CHOOSE THE RIGHT HEALTH COACH TRAINING FOR YOU? I was faced with that question when I pursued my strong interest in helping others. I knew I wanted to help and had no idea how to start. The thought of going back to school for another 4 years sounded impossible, and a nutrition degree still didn’t sound exactly like what I wanted to do. I wasn’t interested in giving out more diet plans. I wanted to help people get to the root of what was really going on when they struggled to stick with any given diet – something I personally understood. That’s why I was instantly fascinated when I came across Marc David’s work at the Institute for the Psychology of Eating. He talked about a truly breakthrough way to approach food, dieting, symptoms, body image and more. It was a no-brainer for me at that point, so I chose to enroll at the Institute for the Psychology of Eating and become a Certified Mind Body Eating Coach. This week, Marc David and Emily Rosen, Founder and Director of the Institute for the Psychology of Eating, will be hosting an free online masterclass to introduce you to eating psychology and mind body nutrition as a powerful approach to health coaching. You can get a free spot in their next online class here: (affiliate link)
Long Form Post to Consult Example #1
I always knew I wanted to do something to help people, especially to improve their health. I also knew there were so many different health coach trainings out there and a lot of people using the term “health coach.” I wasn’t even sure it was a viable career option. How was I going to start a new career as a health coach and stand out with so many people in this field? I worried that there wouldn’t be enough clients to go around… I quickly learned how wrong I was. This work is still so needed by so many. The problem is, far too many practitioners are still teaching extreme methods for weight loss, and it’s just not working. It’s not sustainable to teach clients to simply count calories and log their food. That’s what really stood out for me when I first heard Marc David, founder of the Institute for the Psychology of Eating, talk about eating psychology and mind body nutrition as a whole different way to work with clients. We learned to help clients really get to the root of what was going on when it came to weight, overeating, emotional eating, binge eating, body image challenges, poor digestion, fatigue, low immunity, mood concerns, and more. They weren’t kidding when they said this was a breakthrough Training. If you’re even thinking about health coaching, or even if you’re already a coach, let’s talk. I’m happy to tell you all about my experience and help you figure out what is the best option for you! You can sign up for a consult with me here: (link to your calendar)
Long Form Post to Consult Example #2
Over 9 out of 10 people who go on a weight loss diet ultimately fail. Now more than ever, people are struggling to lose weight, feel healthy, and love their body at the same time. Before I became a Mind Body Eating Coach, I admit, I also thought the answer was to simply tell people to count calories, track their food intake, and exercise more. But, there’s a really good reason why this way of helping people doesn’t work. There are so many factors that influence why we eat the way we do and how we feel about our body. The Mind Body Eating Coach Certification Training was a game changer for me. I now know how to be of better service to my clients. We get to the root of what’s going on, using results driven protocols and strategies that work. If you are considering starting a new career as a health coach, or if you are currently a coach looking to improve your clients’ results, let’s talk. I’ll be doing free phone consults all week.
Long Form Post to Consult Example #3
HOW DO YOU CHOOSE THE RIGHT HEALTH COACH TRAINING FOR YOU? I was faced with that question when I pursued my strong interest in helping others. I knew I wanted a career where I could be of service, and I had no idea where to start. The thought of going back to school for another 4 years to get a nutrition degree was impossible, and it still didn’t sound like exactly what I wanted to do. I wasn’t interested in handing out more diet plans. I wanted to help people get to the root of what was really going on, why they struggled to stick with a diet – something I personally understood. That’s why I was instantly fascinated when I came across Marc David’s work at the Institute for the Psychology of Eating. He talked about a truly breakthrough way to approach food, dieting, symptoms, body image and more. It was a no-brainer for me at that point. I know why I personally chose to enroll at the Institute for the Psychology of Eating and become a Certified Mind Body Eating Coach. I also know you may have questions. This week I’ll be setting aside time in my calendar for 20 minute phone calls to chat with you about Mind Body Eating Coaching and whether that’s the Training you’ve been looking for. Simply respond to this post to set up a time to talk.
Other Helpful Tips:
  • Start introducing the Training to your community before enrollment launches. You can do that by sharing links to the blog, podcast, or even testimonials about your own experience. This is what we call the pre-pre-launch phase. You are planting the seed.
  • When sharing affiliate links via Facebook, Instagram, Twitter, or other social media, it helps to use a tiny url so that you take up less character space. You can use tinurl.com or a similar free service to condense your affiliate url to a smaller link to share on social media.
  • It’s very important to let people know to use your link when they sign up for the webinar or fill out the application. Otherwise, they will not be tracked as “your” contact. It’s best practice to let them know that it’s your affiliate link. Also, experience has shown that they are much more likely to go out of their way to use your link when you inform that it’s your unique link.
  • We highly recommend focusing your marketing efforts toward getting people on the phone. When you get them on the phone, you can really answer their main questions and help them toward the important step of applying.
  • The most common mistake made by most new coaches is to neglect the follow up. Most new prospective clients will require a certain amount of nurturing through follow up emails or even phone calls. We have provided follow up email sequences that you can use for staying in touch with someone after you have had a phone call or after you have sent them an initial email inviting them to find out more about the Training.

Recommended Online Resources:

We know navigating all of the resources and online tools you need to run a business these days can be overwhelming! There are email marketing services, domains, website hosting, social media tools, payment gateways, online schedulers, and more that will come up. We have put together a short list of helpful tools to start with when you’re starting out online.

Email Marketing Services

An email marketing service  is where you can manage your email list, create a form to put on your website to collect email addresses, send out email newsletters, set up email campaigns to send a series of emails to someone automatically when they sign up for your newsletter or free gift, and more. More advanced contact management systems can also allow you to set up landing pages, process payments, create unique links, and more. We have put together a beginner’s list of contact management systems that are great to start out with. Also, just because you start out with one does not mean you are stuck with them forever. As your business grows and as your email list grows, you can switch to different services to meet your needs. We do highly recommend getting started with a contact management system to handle marketing emails rather than relying on your personal email.
  • MailChimp (Great for starting out and AFFORDABLE!)
    • Most affordable place to start for most
    • Free for new businesses up to 2,000 subscribers and 12,000 emails per month
    • The cost goes up slightly as you get more subscribers or need more features such as automation
    • Integrates with WordPress, Magneto, Shopify, and many other platforms
    • Easy email creator, merge fields, autoresponders, segmenting contacts into groups, and simple tracking and analytics
    • Schedule emails based on user’s timezones and set up segmenting based on geolocation.
    • Support is offered by email, live chat, how-tos, videos, and tutorials.
  • Constant Contact (Also popular for starting, slightly more, does not integrate with everything)
    • Free trial for 60 days
    • $20 per month for up to 500 subscribers and goes up from there.
    • Gives you access to easy tracking and reporting, built-in social media sharing tools, an image library and 1GB of storage for your own files.
    • Support with live chat, email, community support, and a vast library of resources.
    • Online training as well as live seminars.
  • Aweber
    • Free trial for 30 days
    • $19 per month for up to 500 subscribers
    • The price goes up from there as your number of subscribers go up
    • Connects to most platforms like Wordpress for optin forms
    • Access to ready to use email templates, list management, autoresponders, and email tracking with detailed insights.
    • Live chat, phone support, email support, live webinars, and a vast library of how-tos and tutorials.
  • ConvertKit (A little more advanced)
    • $29 per month for up to $1,000 subscribers
    • 30 day refund policy
    • Includes unlimited: Forms, Courses, Landing Pages, Automation Rules, Emails, etc.
    • Most often used by professional bloggers if that is something you do or want to do.
    • Offers content upgrades and incentives with email signup forms.
    • Easy to manage autoresponders send drip emails, or emails that send out over time on a schedule you choose.
    • You can segment contacts into those who are interested and those who have already purchased.
    • Email based support
  • GetResponse (A little more advanced)
    • Free 30 day trial
    • Starts at $15 per month
    • Can create smart automated campaigns
    • Drag and drop builder for setting up email campaigns to specific groups (more advanced)
    • Comes with responsive forms, landing pages, A/B testing, tracking, and autoresponders.
    • Integrates with third party lead generation software like OptinMonster, SalesForce, Google Docs, ZenDesk, etc.
    • Phone support, live chat, and email support. They also have a online resource learning center
More Advanced Contact Management Systems
  • Campaign Monitor
    • Pricing starts at $9 per month and goes up depending on your plan and features used.
    • Drag and drop email builder
    • Can personalize emails using customer data
    • Offers A/B testing, tracking, optimization, and social sharing tools.
    • 24/7 support offered
  • Active Campaign (More advanced Customer Relationship Management)
    • You can request a demo
    • Plan starts at $9 per month but then pricing can get pretty high because of all the features offered.
    • Can match up with customer relationship management which takes into account your customer’s behaviors and what they take action on. As you learn about a contact, you can send personalized messages that align perfectly with their interests — whether they're on your website, browsing their inbox, or out-and-about on a mobile device.
    • Lots of great email templates
    • Great for automation when you get your business going and build your email list.
  • Ontraport (More advanced with tagging, campaigns, and sales)
    • Starting at $79 per month and goes up from there based on your plan
    • Reported great email deliverability
    • You can segment your list similar to Infusionsoft using tags
    • Offers a free membership site plugin for Wordpress
    • Handles email marketing, e-commerce, and affiliates as well
    • Can also do customer relationship management for reaching out for 1-1 calls
  • Infusionsoft (More advanced with tagging, campaigns, and sales. Also going to be a lot pricier)
    • Plans start at $99 and go up from there.
    • Allows for very complex automation of campaigns, email sequences, upselling to someone after a campaign, downselling if they didn’t buy, tagging them based on action they took.
    • You can do email marketing, sales, and customer relationship management.
    • There is a pretty steep learning curve for most.
    • Affiliate tracking if you are going to take on referral partners or track where links are coming from.
    • Can also do customer relationship management for reaching out for 1-1 calls.

Domain Name Services and Web Hosting

If you haven’t set up a website yet, it is most likely in your future. There are different ways to do this. If you are not ready to purchase your own domain, you can use free services like Wordpress.com. Your domain would look something like yourdomain.wordpress.com. If you prefer to have your own domain, you will want to purchase one. They are generally pretty inexpensive, around $10-$13 per year. Here are different ways to purchase a domain (these are just a few common options):
  • From a domain name service such as GoDaddy.com or NameCheap.com
  • From your web hosting service such as Bluehost.com or HostGator.com
  • From a blogging/website platform such as Wordpress.com or SquareSpace.com
In general, it is simpler to keep you domain name and web hosting all in one place. For example, if you are going to use Bluehost.com to host your website, it’s ideal to purchase your domain there. It decreases the steps you need to take to connect everything.

Payment Gateways:

Having an idea of how you will collect payment from clients beforehand will greatly improve the process for both you and your clients. There are many different options. Keep it as simple as you can. Here are some common options to start out collecting payment online: Here’s a link to a great breakdown on different payment gateways: https://www.formstack.com/payment-gateway-comparison

Online Schedulers

It can be very useful to have an online calendar where clients can easily schedule appointments with you online. This eases the process of getting people on the phone. Many online calendars will also sync with your email marketing services and your payment gateway. This article provides a nice summary of the different online schedulers and what features they offer: http://www.capterra.com/appointment-scheduling-software/