Bonus Holistic Business Development Module

Our Health Coach Training includes a bonus Business Development Module.

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Though we focus on the Psychology of Eating here at IPE, we also want to provide our students with a foundation in business practice and management. That’s why we’ve added as a special value for our students a bonus Business Development module that’s suitable for those who are just starting out their practice as a Mind Body Eating Coach™, and for those who want to implement new strategies for increased success.

Some key features of the Business Development Module:

  • The ABC’s of starting your own business
  • Strategies for marketing and social media
  • Relevant and practical information
  • Optional & self paced – study in your own time
  • Downloadable mp3 files and handouts to keep for life
  • A great added value your Mind Body Eating Coach Certification at NO additional cost

Here is some of what's included in the Business Development Module:

Getting Started

  • Overview of Starting a Business
  • Generating Your Brand “DNA”
  • The Hidden Metaphysics of Business
  • Your Relationship with Money
  • Core Values of a Helping Professional
  • Managing Inner Obstacles
  • The Coaching Model
  • Legal Do’s and Don’ts forCoaches

Building Your Brand and Business

  • Identifying Your Ideal Client
  • Defining Your Niche
  • Identifying Your Target Market
  • Your Unique Perfect-Client Avatar
  • Understanding Your Customer Pain Point
  • How to Build “Know, Like and Trust” Factors
  • Creating a Community or “Tribe”

Defining Your Business Model

  • What are Your Services and Programs
  • Getting Clear About How You Work
  • Defining Your Rates
  • Offering Support in Between Sessions
  • Creating Packages
  • Working with a Sliding Scale
  • High End Offerings

Your Client Flow

  • Phone vs. Live Sessions
  • Scheduling Clients
  • Communicating and Interacting with Clients
  • How to Create a Safe Space
  • Intake Forms
  • Client Contracts and Agreements
  • Cancellation Policy

Setting Up Your Business

  • Naming Your Business
  • Understanding Professional Insurance
  • Filing Systems
  • The Importance of Business Banking
  • Financial Record-Keeping
  • Taking Payment
  • Invoicing Clients
  • Contact Management Systems
  • Creating Your Support Team
  • Backing Up Your Content

Marketing

  • Highlighting What Makes You Different
  • Elevator Speech
  • Communicating About What You Do
  • Networking
  • How to Attract Clients
  • Where to Market Yourself
  • Copy for Website
  • How to Build your List
  • Using Social Proof
  • Getting Testimonials

Building Your Website

  • Website Options
  • Buying a Domain Name
  • Web Hosting Options
  • Website Theme
  • Website Outline
  • Social Media Integration with Websites

Creating an Opt-in

  • The Purpose of an Opt-in
  • Designing an Opt-in
  • Important Opt-in Pointers

Social Media Strategies for Success

  • The Best Social Media for Your Business
  • Understanding Facebook
  • Understanding Twitter
  • The Importance of LinkedIn
  • Understanding Pinterest
  • Using Hootsuite to Manage Social Media
  • How to Create a YouTube Channel
  • How to Create a Meetup Group
  • How to Use Meetup to Build Tribe
  • Basic, Moderate and Advanced Social Media Set Up

Blogging

  • Blogging Basics
  • Important Pointers for Blogging
  • Building Trust

Newsletter

  • Creating the Right Newsletter
  • How to Write a Great Subject Line
  • Understanding Your Audience

The Flow of Information

  • Understanding Copyright Law
  • Internet Copyright Etiquette

Done for You Website Copy

  • What is Mind Body Eating Coaching
  • How is My Approach Different
  • What is Mind Body Nutrition
  • What is Dynamic Eating Psychology
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