The Opportunity
The Institute is here to fill an important need: To take Eating Psychology out from the exclusive realm of academia and into the streets where everyone can receive its benefits.
Compassionate Coaching
There’s a huge demand in America for effective and compassionate coaching when it comes to food, weight, and body image. Not everyone has an eating disorder – but everyone has a relationship with food. So many people live with the kind of internal dissatisfaction around their body and health that has them draining emotional energy and wasting time with ineffective strategies that never truly take them where they want to go.
Just look around and you’ll see that the most common approach to weight loss – eating less and exercising more – doesn’t work. If it did, it would have done so long ago. At the same time, there’s a great collective pain around what to eat and how much to eat. People fight food, fight pleasure, fight their instincts and desires, fight body fat – and because it’s a battle against our own self – it’s a fight we are destined to lose.
Clearly, there’s an immense amount of pain around eating. Media images that portray what a body should look like has all too many of us chasing impossible standards of perfection. Nutrition pundits and experts are continuously contradicting each other and leaving everyone confused. We are overloaded with information, but undernourished when it comes to wisdom.
It’s time for a change.
Previously, if you wanted to learn about eating psychology you’d need to spend years at a traditional university at great expense – and still come away without the practical skills to work with the real-life challenges that people face with eating. The Institute’s mission is to make a difference where it counts.
We have a tremendous opportunity before us – to serve others in ways they haven’t been served before. We can help people free themselves from self-imposed food limitations and outdated beliefs. We can guide them into strategies with their bodies that truly work. And, we can help cheerlead them into a more inspired relationship with food, and with life.
